Your Marketing Plan
Does your business have a marketing plan? Planning is programming or rather mapping out the steps needed in the program. In addition to computer programs you often hear special events or a method of doing something called “a program.” The marketing aspect of a business is where a lot of businesses fail and the reason is they don’t have a plan that is suited to their business. of course the same can be said about any aspect of business but a business succeeds by making sales and thus generating income and that can’t be done without getting the word out to those who will buy a product or service.
A large business may have the resources to dedicate to a marketing department or even a bigger budget to try out different marketing methods but they also have a marketing plan because more than likely that wouldn’t have gotten to be a “larger business” It’s crucial that a small business develop one early on to save a lot of heartache and/or lost money because of trying things out in hopes of getting a return.
In a previous article I mentioned how apparently simple projects like a basic web site or logo can take a long time and become complicated if proper planning is not taken into consideration. I would rather work with a client who has a maketing plan instead of reacting to the latest fads or what their competition is doing. While a new technology or method the competition is using may work their is not guarantee it will be the best course of action for your business. An article at
entrepreneur.com about marketing plans compared a business venture without a plan to a sailing vessel without a course charted.
In the series ahead I will talk about various forms of marketing. Some of them may be appropriate to your business situation but all are worth learning. SpinningSilk Multimedia is here to help you turn a marketing plan into a reality through various forms of media with compelling content that engages customers and generates sales. Want to learn more about marketing plans? A couple of good online resources are the Marketing Plan entry at Wikipedia.com and the How Marketing Plans Work article at Howstuffworks.com. You also may want to invest your time and resources with a marketing mentor. A fellow business person and marketing expert in Greenville, SC is Gil Gerretsen who runs Biztrek. A company that trains small business super stars. I attended one of his 12 Triggers seminars yesterday and the advice and education was wonderful. I advise any small business owner to look into opportunities to connect, network and buy into the services of an expert in the field of marketing.
If we are meeting you as a potential client for the first time we can’t stress enough the value of spending time at the beginning of the process to discuss your goals, why you want to use our services and products and how that fits in with your overall marketing plan.
