This is a question we get asked a lot when we encounter people in public and hand out our business cards. When most people think of silk they usually think of clothing items made from the product of a silk worm. Actually when we came up with the name for our business we were combining some new services into with our older business name, Greer Web Design. We didn’t want a name that would restrict us to our family name or web design only so we debated several names and SpinningSilk stuck. Why? Well the majority of the work we did and still continue to do revolves around the World Wide Web, a subset of the Internet. We were not thinking as much about the material silk worms produce for fine textiles but rather the webs spiders construct. Spider silk is extremely thin and lightweight but don’t let that fool you. It is also one of the strongest fibers on the planet. Designing for the web and print works best when you can make files as small as possible while at the same time crafting compelling words and images.

This entry was posted on Tuesday, April 29th, 2008 at 8:37 am and is filed under Compelling Content, branding, marketing, web design, web development. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.