One of our core business slogan and commitments is, “Committed to creating, organizing and delivering compelling content.” However I’m learning more and more that a better strategy is to not say everything or as the poker players say, “Lay all your cards on the table.”

Sometimes the greatest impact in a piece of music is the rest right before the big notes. Anyone remember the time of silence right before the movie Star Wars started? Before you heard the loud majestic notes of the theme song as the title scrolled across the screen you were presented with a still frame with the words, “A Long Time Ago In a Galaxy Far, Far, Away…. ” and then Boom! To me that we an excellent transition from the “real world” and the fantasy world of Star Wars.

If you look at this web page you will see a significant amount of white space. Without it it would be hard to digest the words you are reading.

Think about photographs you view. What has greater impact? A scene where you see a lot of stuff or a focused subject and a blurred background?

In conversation with clients we may know a lot of technical facts but more often than not it’s best to keep our mouths shut and our ears open. What are some examples you have encounter in media and working with companies where receiving too much information was a problem? I’d love to hear your stories.

This entry was posted on Wednesday, June 11th, 2008 at 2:41 pm and is filed under Compelling Content, Photography, Tips, blogging, graphic design, web design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.