Web Design Niches
Earlier today I mentioned we run our business in Greenville, SC. One of the services we offer is web design and development but we are one of many companies of various sizes who offer this service in our market. You will find web design services being performed by small one person businesses to large advertising and marketing agencies with many locations and employees. Just as you will find many different sized companies offering this service you will also discover that they are many different niches of web design.
When the technology of web design first came about you did not see many companies or individual designers/developers focusing on particular niches but the industry has been maturing and it’s better for everyone when web designers specializes in certain niches if possible. Not only do they not have to try to be an expert at “everything” put it also creates a friendlier business climate where companies who provide the same “general service” can partner and refer clients to respected designers and developers who specialize in particular niches. If at all possible I’d rather be friends and “talk shop” with fellow designers and developers out there that feel any hostility.
What are some of the web design niches out there? Some companies focus on e-commerce sites, others on blogging, some companies are experts with Adobe Flash which is great for sites that need to showcase animations, photos or product demonstrations. Some companies will specialize in the programming languages the run the databases and displaying for the pages. Some companies will only work with a select demographic of clients or design for a particular industry or group. Also a new niche developing and one we are exploring is developing optimized web sites for small portable devices like the iPhone, Palm Devices and other Internet enabled devices. They are many more niches but who is work on the ones that match you and your business?
On of the greatest temptations of any company is to get excited and cater to anyone will to pay for your services but in reality it’s better for both the client and developer to be a good match for each other. What are the niches SpinningSilk Multimedia focuses on? We believe our all our clients should access to their web sites to make updates and even our current smaller projects are using a basic content management system that helps clients add content, their customers subscribe to updates. We are big advocates of open source software and thus make use of Linux servers, programming languages like php, Ruby, Python, MySQL. As far as content we have heavily specialized in our SEO optimized writing services and well as quality photography that showcase you, your business and product line. Finally we have had experience with the following industries home improvement, Christian ministries (In particular churches within our own denomination - Associate Reformed Presbyterians) - So yes, we would love to do more work with ARP Churches, agencies and presbyteries. Finally we have done work with independent consultants and coaches who work to help individuals and companies succeed in their business.
