At SpinningSilk Multimedia we don’t want to make Meatball Sundaes but we definitely want you to buy and read the book Meatball Sundae by Seth Godin. Does the idea of a “Meatball Sundae” sound unappealing? It should, it represents the merger of two good things that result in a distasteful result. A commodity food item, like meatballs topped with whipped cream and a cherry on the top. The whip cream and cherry representing what has been referred to as “new media marketing.”

In January SpinningSilk Multimedia has been chosen to be a part of a “virtual book tour” which will feature an interview by the author of the book. I’m excited that we have been chosen to be a part of this program. I just finished my copy of the book yesterday and to say I learned a lot is an understatement. I did a lot of underlining and highlighting and will definitely be evaluating our current marketing efforts as well as the services we provide to our clients. It got me to thinking that even though I may be using the tools of new media as the product and services I offer, I often make the mistake of putting gravy on our ice cream by using too many old marketing concepts to promote our new media products.

A big focus and tool of new media marketing is the Internet, not because it’s totally needed but it makes the execution far easier. The difference between the old way of marketing which includes traditional advertising and public relations and new media marketing is the former is all about interrupting and appealing to the masses whereas new marketing is all about appealing to niches and being part of the conversation.

Of course I can’t go into all the details and concepts of this book in this post but I hope to expand on some of the ideas between now and the virtual book tour. I look forward to putting into practice the concepts mentioned in this book into my business model and workflow. The conclusion of the book mentions social change, education, religious movement and product launches that

are spread with passion through a community is far more powerful than any advertisement could be.

We don’t just want to design and develop your web site or print publications we want to build your brand by appealing to the niches you are trying to sell by engaging them in a conversation and enabling them to extend the conversation themselves.

When you buy and read Meatball Sundae Read the whole book, yes even the parts you don’t think you have to read. Let’s just say when you get to the acknowledgements you will want to dig deeper!

This entry was posted on Saturday, December 22nd, 2007 at 7:54 am and is filed under Announcements, Book Reviews, Innovation, Internet, Tips, branding, marketing, web design, web development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.