A while back I mentioned the book, Buzzoodle Buzz Marketing, as a recommended book for companies to get the positive word out about the products and/or services their business offers. Here is a video interview with the author of the book and it should give you a deeper understanding of what Buzz marketing is. I strongly urge you to buy the book. It can be purchased here.

This entry was posted on Thursday, June 7th, 2007 at 4:43 pm and is filed under Innovation, Interviews, Tips, branding, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.