I normally don’t like to review or promote a book before I read it but it seems I am being exposed more and more to authors and their ideas before the books are being released and I’m already being sold on the books before they hit the store or library shelfs. I was reading Joe Wikert’s Publishing 2020 Blog and he brought to my attention Scott Berkun’s new book called, The Myths of Innovation. As someone who wants to call himself, “Captain Innovation” I feel I need to check out this book and what the author is saying. Thankfully Amazon.com has a a video of the author giving a lecture on the subject itself and needless to say the innovation of Amazon using the video on their web is going to help sell the book. I encourage other business people like myself to check it out.

Technorati Tags: business, creativity, innovation, thinking

This entry was posted on Saturday, June 23rd, 2007 at 11:45 am and is filed under Book Reviews, Organization, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.