In my last post I mentioned we provide and produce and multitude of products to help you market your business however their is one that we can’t help you with, at least not on the deepest level. What product is that? Your internal marketing. Some call it buzz marketing, it can be very crucial to generating good word of mouth. What is your vision for your company? Are you excited to the point you are continually learning and telling others how great your product or service is? Did you know your employees can be your best sales people even if they are not official sales people? Do they have a reason to talk about how good your company is when you are not there? In past jobs where I worked for others the following got me excited about my work and who I worked for;

• Recognition and use of my creative thinking
• Remembering my birthday
• Respect for my family life
• A space I could call my own be it a literal work space or area of responsibility
• Promoting good health through prevention programs

Some things that encouraged me to complain or give bad buzz about other companies I worked for included;

• No respect for the chain of command (In one job I had 4 bosses and each wanted it done their way - I quit after a month)
• Being “micro-managed” - This caused me to make more mistakes than the desired opposite
• Not having my loyalty to the company appreciated
• “Good ol’ boy” or Nepotism practices - This leads to a “why bother” attitude among everybody else

How are you recognizing your entire work force? Are you providing an environment where they will want to talk positively about your company when they are in public? Imagine they are out with friends or family at a local restaurant what would people nearby hear about your company or organization? We can’t change the atompshere or polices within your company but what tools could we provide that would honor your employee’s skills and encourage postive communication? I encourage you to look into and buy some books related to what is known as buzz marketing. One resource is Buzzoddle Buzz Marketing when it comes to putting into practice low or no-cost marketing techniques everyone in the organization can employ . Also the book, Brand from the Inside is worth taking a look at. Can you name some marketing tools that have encouraged you to promote your own company or want to give good buzz to other ones you were pleased with?

This entry was posted on Wednesday, May 28th, 2008 at 11:43 am and is filed under Tips, branding, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.