We have already covered the topic of branding in a previous series but without rehashing too much it’s important to consider how branding fits into your overall marketing plan. The more I read about branding the more I realize it’s an everyday strategy, not just part of a campaign.  Yes, It’s important to have a “brand awareness” campaign or to have those times when you need to refocus on your who you are, not only as a company but also a person and representative of that company.

Is your brand consistent across all your marketing efforts?  I’ve mentioned before the importance of business blogging and involvement in social media as Internet tools for spreading your message. Sometime blatant but more often subtle.  Are you aware of your branding efforts in virtual and live networking events? Is your logo just an obligatory mark or does it tell a story?

This entry was posted on Monday, March 31st, 2008 at 9:43 am and is filed under Compelling Content, Internet, Photography, Portable Media, Print, blogging, branding, marketing, networking, web design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.