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	<title>Comments on: The Aspects of Branding - Part 8: Religious and Non-Profit Branding</title>
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	<link>http://www.spinningsilkmultimedia.com/the-aspects-of-branding-part-8-religious-and-non-profit-branding/</link>
	<description>Thoughts on using various forms of media in a harmonious way to grow your business and personal goals</description>
	<pubDate>Fri, 25 Jul 2008 08:27:24 +0000</pubDate>
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		<title>By: Jono Smith, Network for Good</title>
		<link>http://www.spinningsilkmultimedia.com/the-aspects-of-branding-part-8-religious-and-non-profit-branding/#comment-7199</link>
		<dc:creator>Jono Smith, Network for Good</dc:creator>
		<pubDate>Mon, 18 Feb 2008 16:49:10 +0000</pubDate>
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		<description>Great post! So many nonprofits think that by writing a great mission statement, they've done all the brand building they need. Most donors never see the mission statement (or care to). Nonprofits need to invest as much time in their brands as they do their missions statements so their name and logo give a prospective/current donor an immediate idea of why it would be valuable to invest their time or money in that organization.</description>
		<content:encoded><![CDATA[<p>Great post! So many nonprofits think that by writing a great mission statement, they&#8217;ve done all the brand building they need. Most donors never see the mission statement (or care to). Nonprofits need to invest as much time in their brands as they do their missions statements so their name and logo give a prospective/current donor an immediate idea of why it would be valuable to invest their time or money in that organization.</p>
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