As I bring this series to a close I need to make a point that I am not a full-time “branding expert.” We are, however, in the business of producing products and tools that allow your company to meet it’s branding, marketing and communication goals.

I believe that consistent and compelling branding is crucial to any business from the large multi-national corporation to the one person entrepreneurial venture. It’s  my desire to offer services and products that make this easy for our clients.

They’re people and companies out there that focus on nothing but branding and all of it’s aspects. Some of these people and/or companies have many years of experience when it comes to branding and it’s these experts that I turn to for reference and guidance when it comes to branding my own business as well as helping others with their branding and marketing needs.

The following is a list of books, blogs and podcasts I turn to and respect. You will notice that not all of them agree and some are passionately against one another but it’s great to seek out diverse viewpoints to develop the strategies that work for you.

Books -
Meatball Sundae - Is Your Marketing out of Sync?
Purple Cow - Transform Your Business by Being remarkable
Making Meaning - How companies Deliver Meaningful Customer Experiences
The Cult of Mac
Branding For Non-Profits
The Brand Called You
Stand Out! Branding Strategies for Business Professionals
Integrated Branding

Blogs -

The Brand Builder Blog
Brains of Fire Blog
Small Business Branding
Branding Strategy Insider
Brand Autopsy
The Branding Blog by Brand Identity Guru

Podcasts -

The Engaging Brand
Podcasts listed at Small Business Branding
Personal Branding Summit

Of course this is an incomplete list. It would be impossible to give a complete list but these are the ones I have experience with and know. If you would like to suggest other books, blogs, podcasts or other resources feel free to leave a comment.  I’d love to learn more as well as other people who read this blog.

Thank you so much for reading this series.  As you may have noticed I have already touched on the term, marketing in this series and that will be the focus of the next series.

This entry was posted on Friday, February 22nd, 2008 at 9:07 am and is filed under Compelling Content, Podcast, Tips, blogging, branding, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.