Comments on: The Aspects of Branding - Part 1: It begins with the product or service http://www.spinningsilkmultimedia.com/the-aspects-of-branding-part-1-it-begins-with-the-product-or-service/ Thoughts on using various forms of media in a harmonious way to grow your business and personal goals Fri, 25 Jul 2008 08:32:51 +0000 http://wordpress.org/?v=2.6 By: Jaclyn Moore http://www.spinningsilkmultimedia.com/the-aspects-of-branding-part-1-it-begins-with-the-product-or-service/#comment-6793 Jaclyn Moore Mon, 28 Jan 2008 15:02:29 +0000 http://www.spinningsilkmultimedia.com/the-aspects-of-branding-part-1-it-begins-with-the-product-or-service/#comment-6793 Good Morning. Part 1 of the discussion you have started hints around the point of brand multiplicity. Check out Grant McCracken's example, www.cultureby.com/# as he offers another example of situation Schwan Food Company has placed itself in with Unilever. Thanks for starting this conversation. Good Morning. Part 1 of the discussion you have started hints around the point of brand multiplicity. Check out Grant McCracken’s example, http://www.cultureby.com/# as he offers another example of situation Schwan Food Company has placed itself in with Unilever.

Thanks for starting this conversation.

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