The Aspects of Branding - An Overview
I really enjoyed the last series I brought you on design. Another aspect of what SpinningSilk Multimedia does is helping small businesses and organizations with their branding efforts. What we do specifically will be covered in part 10 of this upcoming series. The term branding can sound very intimidating but in reality it can boil down to some very simple principles that a business of any size or individual of any size can follow. I plan on sharing my thoughts on the following topics over the next several days;
- The Aspects of Branding - Part 1: It begins with the product or service
- The Aspects of Branding - Part 2: Brand Management
- The Aspects of Branding - Part 3: Naming, logos and slogans
- The Aspects of Branding - Part 4: The Myths of Brand Engagement
- The Aspects of Branding - Part 5: Brand Community
- The Aspects of Branding - Part 6: Brand Loyalty
- The Aspects of Branding - Part 7: Small Business Branding
- The Aspects of Branding - Part 8: Religious and Non-Profit Branding
- The Aspects of Branding - Part 9: Are you branding yourself?
- The Aspects of Branding - Part 10: Integrated Marketing Communications
- The Aspects of Branding - Part 11: Recommended books, blogs and podcasts
I enjoy following other blogs that focus on this topic and look forward to contributing and extending the conversation to you. I look forward to your participation, questions and contributions in this next series.

March 31st, 2008 at 9:43 am
[...] have already covered the topic of branding in a previous series but without rehashing too much it’s important to consider how branding [...]