When you hear the term, “Personal Branding” an initial thought may be that it’s all about how you look and come across to people but I was very happy to see a very refreshing post at the Personal Brand Blog on the myth that personal branding is about you. Dan, who write and runs the Personal Branding Blog interviewed Daniel Pink about his new book, “The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need.” and one of his favorite quotes from the book is, “You’re here to serve, not to self-actualize.” I love that. What are your thoughts?

This is my third series of the year in which I address a very general and sometimes misunderstood term. The first series was on design, the one before this one was on branding and now I wish to address the subject of marketing and it’s many aspects. Marketing can conjure up some interesting, sometimes negative or at the least misunderstood feeling or impressions.

I started to touch on the subject in the branding series because the two can be intertwined in many ways. Our clients want to use the most innovative and effective ways to showcase their business and products and this is done through integrated marketing communications.

Marketing however is not a one size fits all solution. Different companies have different marketing needs and we will address them in this series. The following is a list of what I plan on covering in the days ahead;

1. Your Marketing Plan
2. Public Relations
3. Advertising
4. Branding
5. Customer Relationship Management
6. Direct Marketing
7. Internet Marketing
8. Search Engine Optimization
9. Buzz Marketing
10. Viral Marketing
11. Evangelism Marketing

This series will give you a firmer understanding of marketing and how it can help your company succeed in both great and difficult economic times. In the series I may give example targeted to our local markets, Greenville, SC or Upstate, SC in general but you should be able to apply these principles anyway with minor adjustments.