Grassroots Innovation has a great post this morning about companies who don’t clearly communicate what they do. The gave the company SAP as a clear example. He also said,

“If you want to be innovative you have to have a product that solves a problem for a customer. Also, the customer should know this.”

Ok then, here are the ways we want to be innovative and the problems we solve as a company;

• We create web sites that are are user friendly for your customers
• We help you create compelling content so you will be noticed by people and search engines
• We take compelling and professional photos that showcase your products, personnel etc.
• We provide RSS tools so your content can be delivered when published to subscribers
• We produce professional business cards that enhance your brand and get you noticed in networking situation
• We get to know your company and help you have consistent branding across your different marketing pieces
• We research the latest trends, technologies, products and services that will help you succeed.
• We develop or convert an existing logo that can be used across you marketing pieces from business cards to billboards
• We develop media products customers can read and listen to anywhere, not just in front of a computer screen

The list could probably be expanded.  It looks like we do a “lot of stuff” but in reality a lot of them are intertwined and can be accomplished in the same work flow. We also have a mission statement that says we are, “Committed to creating, organizing and delivering compelling content” and a workflow outline that has the for principles of Develop, Organize, Secure and Share.

How can we communicate these better?  How can we help you communicate what your business does better?

This entry was posted on Thursday, March 20th, 2008 at 9:29 am and is filed under Compelling Content, Innovation, Organization, blogging, branding, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.