Personal Brand Myth - It’s all about you
When you hear the term, “Personal Branding” an initial thought may be that it’s all about how you look and come across to people but I was very happy to see a very refreshing post at the Personal Brand Blog on the myth that personal branding is about you. Dan, who write and runs the Personal Branding Blog interviewed Daniel Pink about his new book, “The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need.” and one of his favorite quotes from the book is, “You’re here to serve, not to self-actualize.” I love that. What are your thoughts?
April 28th, 2008 at 2:31 pm
Considering a brand is a collection of values and experience others have with you, I agree. The rest is marketing communications which is required - yes, toot your horn. Remember the consistent experience people have and trust of your future value matters most.
One of my favorite quotes:
“Every day I remind myself that my inner and outer life are based on the labors of other men, living and dead, and I must exert myself in order to give in the same measure as I have received and am still receiving” - Albert Einstein
April 28th, 2008 at 5:06 pm
Serving versus self-serving. Makes a lot of sense and cents. Your brand is what other people say about you not necessarily what you say about yourself.