Traditionally the time between June 21 and Sept. 21 is when business slows down except for the travel and related industries. Last year about this time was the lowest time in our business ever as it was the first summer my wife and I experienced being self-employed. At the beginning of this year we hired our first employee, Nancy Gentry who came in to help with various areas of marketing and freed us up to work on creative projects, programming and developing our business.

This time of the year is still slow but we are in the mist of some very big projects in addition to working on some internal goals. In the past when I worked for other companies it was equally slower and sometimes the places would only be open for half a day on Friday. This is a normal trend but it’s important to be prepared. What do you do in the slump?

• Create new opportunities?
• Work on your own affairs?
• Get training for yourself and employees?
• Prepare for the fall season?

How can SpinningSilk Multimedia help you doing the calm before the storm of the later half of the year? This might a good time to consider adding compelling photography or written material.

This entry was posted on Tuesday, August 7th, 2007 at 9:46 pm and is filed under Compelling Content, Innovation, Organization, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.