How to Measure anything
Yesterday I had the opportunity to attend the monthly GSATC luncheon and got to listen to a fascinating speaker, Doug Hubbard who is coming out with a book titled, “How to Measure Anything“. Doug is basing his book on years of working with top companies and government agencies. As a small business I find this discipline crucial in that each decision is vital to the health of the company and our employees and the clients we seek to serve and help grow as well. SpinningSilk Multimedia is committed to helping our customers succeed with proven methods. Our goal in design is not to look cool or pretty for the sake of that alone but to achieve a balance in that area because people will want to interact in a user friendly and pleasing environment.
I’m looking forward to his book when it comes out and exploring how we can better measure the effectiveness of different designs, colors and which forms of media work best in certain situations. The presentation I attended was right up my alley so to speak. I am known as a “big picture” person who is also know for being a stickler for organization. I guess you can say I’m fascinated by the science and order of design and how design concepts affect people’s thinking.
Technorati Tags: book reviews, measurement, success
