Does your passion and style compel others to learn or buy?
Have you ever enjoyed listening to someone even if a lot of what they we’re saying was over your head or out of you normal topic of interest? Garrison Keillor of Prairie Home Companion fame is not exactly, “Mr. Excitement” but boy do I love listening to him tell the stories of Lake Wobegon.
Passion doesn’t have to mean you are jumping up in down with excitement but your readers, listeners or viewers have to get a sense you love what you are talking about and it’s a significant part of your life. Your speaking style is an aspect of your “personal brand.”
Perhaps you remember the famous scene or series of scenes in the movie, Ferris Buller’s Day Off in which the main character and a couple of his friends play hookey from school. During the course of the day we see their fellow students painfully enduring the most boring examples of teachers to the point many were asleep or in a “painful daze.” I have to admit that if I had to sit through classes like that I would be tempted to cut class as well. The teachers may have been passionate but it was hard to tell. The two teachers featured spoke in either a monotone voice or took a painfully long time to say what they had to say. To me it’s always obvious that someone loves what they do and what they are speaking about. In your business do you get excited and have a style that let’s your listeners or prospects know you love the subject? On the other hand do you find yourself having to force yourself to take about something? Have you considered focusing more on those things that even you enjoy listening to yourself talk and could talk about all day? Have you considered dropping the things you do that you can’t even force yourself to be passionate about? or maybe finding and hiring an individual who is passionate about the subject? Anyone? Anyone?
