Business blogging and podcasting is proving to be one of the most effective ways to provide regular and compelling content via a web site to clients and members of your company or organization respectively.

What is a business blog? Let’s examine the confusing and often misunderstood word, blog.  Blog just means “web log” or rather information posted and sorted by date on a web site. People keep all kind of “logs” in their business from a truck driver or sales person recording their daily mileage or a computer programmer “logging” his or her progress on a project.  So, what exactly is a business blogs and what is the point?

A good example of a business blog is the SpinningSilk Multimedia Blog, the blog of this company that you may have already discovered or can quickly find in the navigation menu above. We don’t use the blog to talk about all the technicalities of what we do but rather why we do what we do and why our current and potential customers seek the services and products we provide. We have risen in search results, engaged readers and have turned potential clients into customers.