I received a book today called Buzzoodle Buzz Marketing. I actually won the book through my participation by leaving a comment on the Make it Great Blog but I’m actually planning on buying extra copies

of the book for my employees and if you are involved in a small business or organization I highly encourage you to buy a copy of this book as well. The book is about 150 pages but most of the book consists of 57 Buzz challenges ranging from e-mailing old friends to organizing a charitable events with tips on how to carry these effective campaigns out.

When I was reading the book I realized that our company, SpinningSilk Multimedia does a lot to help others this book is marketed to. Buy the book but if you need help carrying out some of the challenges please contact us.

Technorati Tags: book reviews, networking, marketing

I read an interesting post at Dumb Little Men called “How disorganization costs money”. While the article itself doesn’t mention the concepts of organization in web and print design it still applies in quite a few ways. I admit I have literally “kicked myself” at times because I have bought something I already had but had not used in some time. In fact I hope future web browsers will have a feature that will let me search both my bookmarks and and the web at the same time. I know I probably have quite a few bookmarks that have information I need but often I wind up doing redundant web searches. I’ve visited quite a few web sites and one of my biggest pet peeves not being able to find what I need on the web site. I’m by no means perfect but I do try to study how best. One book I use as a reference in this area is called, “Don’t Make Me Think.”

Don’t Make Me Think is a simple book that addresses principles of organization and usability when it comes to web site design and these principles also apply to print and presentation design as well. While this book is mainly directed to web developers I encourage anyone who is trying to clearly communicate something to a wide audience to buy this book. The cost of disorganization in a small business or organization can be great. If people can’t find what they are looking for on your site you may lose a very important sale and long term client. Organization is about making it easy to find things you need. When looking for someone to develop your web site, print or presentation media remember to consider how good of an organizer your developer is.

Technorati Tags: communications, linking, organization