When companies first started setting up web sites they were static and for the most part were nothing more than online versions of their print marketing materials like business cards, brochures, etc. A funny thing is happening however - It’s going in the other direction and I’m excited about it!

I saw two things today in my news reader that prompted me to write this. One was a 2009 Calendar from the folks at Cute Overload. Cute Overload is a blog that features constantly updated content of animals of all types doing cute or funny things. I like to check it out on a regular basis as a kind stress reliever. Now fans of the blog, Cute Overload can share the “cuteness” with their friends and family in the form of this calendar.

A also read an article today about how one can repurpose the content in their blog as an eBook they can distribute and sell with advice of course on how to format it for that media.

I was immediate reminded of a local entrepreneur, Ashley Cuttino , who founded the Scrapbook Blogger Company.

If you have a blog, remember it can be the starting point for innovative ideas, new business relationships, defining your products or services with greater clarity but it can also be a jumping point where drafts of future prints products are born.

If you don’t have a blog for your business or organization we would love to talk with you about this great internet tool.

This entry was posted on Tuesday, August 12th, 2008 at 3:55 pm and is filed under Compelling Content, Innovation, Print, Tips, blogging, marketing, web design, web development. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.