A review of Problogger - A business handbook in disguise!
by June 30th, 2008 Patrick Greer
I just finished reading the book, Problogger - Secrets to blogging your way to a Six Figure Income. It was actually a book I won in an online contest but is one I highly recommend anyone buy. Don’t let the title fool you. This book is not a get rich quick scheme using blogging. The principles laid out in the book not only can help you be a better writer but also a better business owner if that is where you are in life or looking to go. Of course as a small business owner and blogger I was thinking of both while reading this book.
The book is co-authored by Darren Rowse of Problogger.net and Chris Garrett of Chirsg.com . Two of the most successful bloggers today. I would describe both Darren and Chris as real. Real individuals who are passsionate about what the write about but also are completely honest about how much work blogging takes if you want it to be a profitable venture. It wasn’t long after I started reading the book that I realized the things they were saying were a lot of the hard lessons I have already started learning as a business owner. Some of those aspects include finding a niche, income and earning strategies, promotion and marketing and creating a worthwhile product.
Another thing I discovered in my reading was they used a term we already use in our business mission statement, Compelling Content. However a big point they made was that just having compelling content without marketing is talking to yourself.
The buying and selling of blogs is also covered in the book. That whole section confirmed things we have told customers when it comes to having a web site that has value. I read things in that chapter that apply to any business. I dare say the entire book is really a handbook for the entrepreneur of business person will professional blogging as the prime example. Of course I as a part of our business we encourage our clients to blog as a way to communicate news, tips and ideas about their industry however you may want to take your blogging or desire to blog from hobby status to a professional venture, If you are a small business owner or looking into starting a small business or If you just want to be a better writer who will connect with your audience, buy this book.
Have you read Problogger? What were your thoughts? I’m also interested in hearing what other books you may have read that could apply beyond the title.
July 2nd, 2008 at 4:35 am
Patrick,
I purchased this book recently and I plan to read it over the long holiday weekend.
You wrote that the authors said, “just having compelling content without marketing is talking to yourself.” In all of business it is key to be sure that we keep in front of our target prospects and customers what we have to offer as a business. I have seen mediocre businesses outdo great businesses because of their marketing savvy and consistency.
Great, honest review…compelling content!